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The Latino Rock
Alliance is a group of music industry professionals and
active fans of Latino Alternative music formed in Austin,
Texas in 1999. The goal of this organization is to help develop
Latino Alternative music and artists in Central Texas. We
work closely with record labels, artists, and media to accomplish
our projects.
The Alliance
consists of No Borders TV (381-0089), Spanish Rock Radio (338-9254),
La Plaga Producciones (444-7807), www.re-usa.com (210- 342-6964),
Monk Audio Engineering (963-1050), and an invaluable cast
of friends of Latino Alternative music.
The Latino
Rock Alliance has an open door policy to anyone who wants
to work with us developing this genre. However, only proven
rockeros de corazon, with commitment to the cause, and with
a strong sense of Ethics (trajectory is not as important as
a clean work history), are admitted as members.
The Latino
Rock Alliance has worked with other organizations for the
promotion of Latino Alternative artists and showcases. Some
of them are: The Austin Chronicle, Austin American Statesman,
Tower Records, KOOP, KLBJ (832-4040, ext. 5120), Radio Festival
(720 AM, San Antonio), KWBU Radio Free Waco (xaviercampos@hotmail.com),
The Austin Music Network, Capzeyez Live, Texas Best-TV, Primetime
Tejano, Austin’s Downtown and Arts, The University of Texas,
La Prensa, Access magazine, Club en Tu Idioma, Movements Gallery,
The Black Cat Lounge (385-6830), Universal Musical Latino
(818-972-5673), BMG Latino, Aztlan Records, Pinche Flojo Records,
Hollywood Records, Grita Records, Sony Musical Latino, WEA
Latina, Direct Events, La Zona Rosa, Club 2000, Opcion Sonica
(Mexico), Pub Magazine (California), and many others.
In 1998,
there were a total of 4 live Rock en Español shows
in Austin. This year, there were 17 of such shows as of the
month of October, 14 of them organized by The Latino Rock
Alliance since its inception in July 1999.
Artists
who have enjoyed our production and promotion services are:
Los Skarnales ( Houston, 713- 783-0024), Moscas (Houston,
713-523-4711), de Sangre (Houston, 713-827-8454), Konvulsiones
(Houston, 713-224-0370), La Nueva Luz (Laredo ), Zupia (Tamaulipas,
011-87-15-56-46), Seres Ocultos (Houston, 713-534-8477), Fabulosos
Cadillac (Argentina), Tierra (California), Stoic Frame (New
Mexico, 505-344-2401), Ninos con Bombas (Germany), Los Mocosos
(California), Puya (Puerto Rico), Ozomatli (California) among
others.
100 videos
of 85 different Rockeros Latinos have been shown, songs from
600 albums have been played, 4 CD release parties celebrated,
5 bands in frequent bookings, 5 in town and 10 out of town
events covered, 10 live TV presentations in studio, great
standing with record labels and related music businesses are
just something to show for our work.
Several
shows were recommended by the specialized press to whom we
feel gratitude. We thank our friends in the media, in record
labels, in the audience, and the bands and their managements
that come from out of town to support our endeavors - who
believe in us as much as we believe in them.
Currently,
The Latino Rock Alliance is preparing together with The University
of Texas the last two Rock en Español festivals of
1999 and taking a monthly Rock en Español show to the
Eastside, specifically, to Plaza Saltillo. We take great pride
in attempting the development of a Latino Alter Rock scene
in Central Texas. We are excited to see that artists we brought
to Austin for the first time are capable of participating
in showcases other than the ones we sanction.
We take
pride that a Latino Alternative band, de Sangre, has recently
been selected out of two hundred bands to represent Texas
in the Mars Music Battle of the Bands. We feel excited looking
at the ads on the musician referral sections and finding musicians
requesting others to start Rock en Español bands (Hey,
there is back up for you now).
We look
forward to work into the 21st Century with more projects.
The
Latino Rock Alliance
(512)338-9254,
(512)443-6179, (512)381-0089, fax (512)443-6179
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